C2P runs the outreach, the on-site operations and the follow-up around a single event as a system with service levels in writing. Not a list of leads. Not a booth. The whole conveyor from attendee list to staged pipeline.
Every date and status above is computed live.
A floor day holds about ten meeting slots per person - thirty to forty minutes each, back to back. That is not a forecast and not an industry benchmark; it is the physical shape of a working day. Put your own numbers in, including what the event costs you, and see what the empty slots are worth.
Stand, flights, hotels, salaries - everything already committed. Use whatever currency you budget in; the ratio is what matters.
Every unworked slot is an hour of somebody's trip that goes unfilled - with flights, stand, hotel and salary already spent. We help fill them starting six weeks in advance, and before anyone boards a plane. Then hold that schedule together on the floor.
One event moves through three commercial phases. Each can stand alone; together they form one connected deployment from target list to staged pipeline. The same system can then run across your annual event portfolio.
When run together, each phase carries its context into the next: the sales team on the floor knows who to chase, and follow-ups reflect the promises; When done separately, the context for each phase needs to be rebuild from scratch.
Six to fifteen events a year? That is portfolio pricing - built from the calendar rather than billed monthly, with a playbook your own team can run between shows.
Arriving late, or looking backwards? Rescue sprints, retrospective audits and anything else off-cycle are scoped to the situation and priced with it. They usually credit forward into the next engagement.
The same numbers, live, from the day we start to the 30-day handover. Progress moves with the event. The commitments underneath it do not.
The clock starts when the required lists, systems and approvals are available.
Invalid, opted-out, unreachable and platform-restricted contacts are excluded.
Your team does not take notes. Each rep gets a recorder and a follow-up bot on day one; both feed the board, so a meeting is logged the moment it ends.
The booth is a meeting hub, not a place to wait for traffic. We fill the calendar before your team lands and keep the leads warm after they fly home.
Pre-event outreach is the only mechanism that creates meetings when you don't have a stand - done properly, it can often outperform an average booth at a fraction of the cost.
Built markets from zero. Scaled commercial teams across three continents. Strengthened partner systems at global scale. At C2P, Emin turns his 20+ years of commercial operator experience into one disciplined conference-to-pipeline system.
Whether you are preparing for one conference, reviewing the last one, or planning a full year of them, send me what you know. I'll come back with where C2P can help, whether it is worth doing at all, and what the most useful next step would be. The prep starts about six weeks before the doors open, so this is a cheaper conversation to have early than late.
Emin
Your details come straight to me. No newsletter, no automated sequence, no sharing with anyone.
No polished brief required; tell me what you know so far.
If your mail client just opened, send the message it drafted and it lands with me directly. Either way you'll hear back within one business day, usually much less. In a hurry, take a slot now.